If you asked me 14 years ago if I thought
I could make it as a professional music producer, I would have told you HELL NO.
Because...there is nothing special about me.
I work from my home studio in Southern California with an iMac, keyboard and a pair of speakers. I can play drums and guitar but I'm no virtuoso rockstar. I can't read music and I couldn't tell you what notes are in a F# major scale. My best quality as a producer and songwriter is my ear. I can feel when a chord progression just "works" or when a lead melody gives me goosebumps. That's what music has always been to me; an art form to capture and transmit emotions. I often tell people I'm just an audio junkie, always on the hunt for my next musical high.
In 2006 I was the drummer for a band in LA that got signed to Tyrese Gibson's production company 'Headquarters Entertainment'. I thought I had made it! We were playing shows, creating great music, and getting amazing media attention.
But there was one thing we WEREN'T doing...making money. ☹️
During our time on Tyrese's label, we had been introduced to a company who specialized in securing TV/Film placements. All of my bandmates were stubborn and didn't want to "sell out", but I wanted to make money with my music...so I stayed after the meeting and arranged to submit 20 tracks to them.
At the time I had a terrible day job working for a failing internet startup company in Santa Monica. I dreaded going into work every day, especially having to smile and say, "good morning" to incompetent bosses I didn't respect. My favorite part of the day was 5pm when I would race home to make music.
Like all bands tend to do, ours eventually broke up. But I kept going with the TV/Film music licensing business...I had never made production music before so needless to say that first batch of 20 tracks weren't my best. But they got my foot into the door to start generating royalties.
That same year I got great placements on Lifetime, Fox Sports and E!. Finally, my music was getting heard by millions of people and making me cash! The royalties from those totaled $4,500. It wasn't much, but it was enough to encourage me to stick with it and build up my catalog.
Now 12 years later, I'm seeing a single placement earn me over $1,700! And I get hundreds of placements a year. Last year I was hired to produce a dance song for a national commercial that paid me $7,000. Not a bad rate for about 3 days of work.
Needless to say I ended up quitting my day job and have been making a living entirely off of my music. I can't describe the feeling of waking up every day and getting to do what I love to do...and earn cash!
As of today I have over 1,100 tracks (4,000+ including "alt-mixes") being licensed on over 100 US TV Networks and over 40 countries worldwide. I created this website because I want to share my story and knowledge with struggling artists, producers and songwriters. I've been there; I know this business can be brutal. BUT I found a way to succeed.
And now I want to show you exactly how...